How to Guerilla Market Your Non-Profit Organization

My graphic design company, SunSign Graphic Design does tons of guerilla marketing for clients that can't afford to spend much on their advertising campaign, and need to bring in business quickly. I once did an entire 3 hour seminar just on free/cheap methods of advertising. There are hundreds of ways to advertise your non-profit organization for free online... here are a few quick, easy ways to generate traffic:

Difficulty: Moderately Easy

Instructions

Things You'll Need:

• Computer
• Internet Access
• Website for your non-profit

1. 1
   My secret ingredient for success in guerilla marketing: BE MEMORABLE - NOT ANNOYING.
   
2. 2
   MYSPACE/FACEBOOK: On a personal level, have members of the organization post occasional bulletins for your friends when you have exciting news or something important to share, especially upcoming events. You can also create an account for your organization, and post updates and comments for friends of your cause.
   
3. 3
   CRAIGSLIST: Post ads anywhere relevant - forums, events, community, even one in the "free stuff" section, if you truly have something free to offer! If you need volunteers, post in the volunteers section under "Community."
   
4. 4
   FORUMS: If you use forums to connect with others online, post your non-profit's website in your signature. The more you post, the more people will see your link (and hopefully follow it).
   
5. 5
   EMAIL: Send out an e-newsletter. Always include a link or instructions to opt-out for those who do not wish to receive your updates.
   
6. 6
   AIM/ICQ/YAHOO/MSN: Include a link to your non-profit's website in your profile information.
   
7. 7
   BLOG: If you blog, create blog entries . Blogging apps are great for getting pages to search engines quickly.
   
8. 8
   LOCAL INDEPENDANT NEWSPAPER: Post in the free classifieds section, if they have one. Try their website, too! Many independent newspapers are offering free online classifieds to attract visitors, and some offer free publicity for select charity or non-profit organizations.
   
9. 9
   LOCAL NEWSPAPER MESSAGE BOARDS: You can also find free classified sections on your local or regional newspaper's website.
   
10. 10
    LOCAL TELEVISION STATION WEBSITES: Many local television sites offer online communities for blogging, sharing links/information, and more. Some even offer free classifieds or event posting options! If your site has community interest potential, contact someone at the station and ask if they would like to do a feature story on your organization.
    
11. 11
    PRESS RELEASES: If you have an account to post press releases, many press release sites have a high refresh rate within search engines. Any time your organization has news, a press release will help spread the word.
    
12. 12
    RSS FEEDS: Post a RSS feed on your website to allow viewers to subscribe to updates. RSS feeds are a great way to share info quickly.

Read more: How to Guerilla Market Your Non-Profit Organization | eHow.com http://www.ehow.com/how_5144370_guerilla-market-nonprofit-organization.html#ixzz16afF6nAI

 

Source: http://www.ehow.com/how_5144370_guerilla-market-nonprofit-organization.html