7 Online Guerrilla Marketing Tips That Feed Your Business

October 28, 2010 | By Lewis Howes

"1. Create a LinkedIn Group

I love LinkedIn. It’s the most powerful social networking site on the planet for your business. The LinkedIn groups feature is probably the most powerful ways to get more exposure, more leads and more sales. I own a number of LinkedIn groups but one in particular has over 30,000 members, including some of the top sports executives in the world. I leverage this group to promote not only SportsNetworker.com, but also my paid monthly membership site the Sports Executives Association. With zero marketing dollars I was able to get close to 300 members in my first week by sending a message to my LinkedIn group. Don’t have a group yet, make sure you read my post on why you should start a LinkedIn group here as it’s one of the most powerful ways to build an audience of potential customers.

2. Throw A LinkedIn Event

 LinkedIn events application is more powerful than any other social networking sites. I’ve had over 1,000 highly targeted, industry specific, business decision makers RSVP for one of my events I promoted on LinkedIn and over 600 people showed up, and paid to attend. That was just one event, and I’ve thrown over 20 using LinkedIn events to promote them. The truth is, you can leverage your group to promote your event, get a ton of people to meet up in person and you get to be the champion behind it all. Pretty cool huh?

3. Give Away Your Product For Free

One day I wrote a post asking people what their biggest success story was on LinkedIn. I wasn’t happy with the lack of responses early on in the day, so I tweeted out a message similar to this:

Anyone who shares a comment on my blog in the next 30 minutes with their biggest LinkedIn success story will receive a free copy of my LinkedIn ebook, a $20 value”


The responses were pretty amazing. I got close to 50 comments in a 60 minute time frame, everyone was retweeting the article for me, and people were rushing to leave comments. I ended up getting around 10 sales on my ebook that day from those who didn’t get to the party in time, built my list of over 50 new opt ins, plus had 50 new emails from people I sent my ebook to. They all emailed me back with huge appreciation for getting my product for free, and went on to spread the word online even more after that day. A number of those winners also have come back to attend my webinars, and to purchase high end products from me. Needless to say, it got the word out and it worked.

4. Host A Free Webinar

Although most webinar services do cost a small monthly fee, there are some that are free and others you could start off with a free trial for a month like with GoToWebinar (the platform I promote and use for all of my webinars). Webinars are huge right now, and they are the easiest way to connect with your audience, build your list, and generate more sales. Simply put, if you have a product or service and don’t feel like spending money to go to events, then host your own where you can connect with people live from around the world. Want more webinar marketing tips, then click here.

5. Create More Videos


Videos are more and more becoming the main thing Internet users consume, and it’s hard to deny this when YouTube is one of the top 5 most trafficked sites in the world. In a world where people’s attention spans are getting shorter, and clicking “play” is much easier than reading, creating videos is a no-brainer. Make your videos entertaining, educational, or inspirational and over time you will start to see a notice in the attention you or your business is getting. Need some ideas for video? Check out Gary or my man David at The Rise To The Top.

6. Stand Out or Pop Up

Do something different on your site. Don’t have the same look or feel that other sites have in your niche. Be you. Be unique, and give people a reason to come back each day. If you want more leads, then you can give away a free gift and use Popup Domination to grab the visitors attention and capture their information. You want more leads right? Then you need to create some type of funnel online where people can give you their information. Giving something away for free gives you this option, just make sure it’s some of your best content possible or they will never come back.

7. Launch A Contest

I’ve yet to launch a big contest and test this for myself, but a number of my friends have and it’s given them a ton of exposure, increased their numbers, and helped them launch their company. Want a good example for how to run a contest? Check out my friend Travis Campbell who ran one over at Marketing Professor. If you set up the contest the correct way and get a few people on board to spread the word then it can make a big splash. "

Complete article at: http://www.lewishowes.com/marketing/online-guerrilla-marketing-tips/