maandag 13 december 2010

Summary of great guerrilla campaigns listed on http://blog.guerrillacomm.com/


What are you doing with your new facebook profile?

Have you played around with the new facebook profile. Nir Refuah of McCann Digital shows what interesting stuff can be done with some creative thoughts. But then again, if folks like Nir can't do it, then who can?



The video that matches the profile. Very nicely done.

Practical business card

Broke Bike Alley in Fernie, BC, Canada could use a little website update, but they got a winner with the business card of Bike Tech Terry Miller. Not sure if anyone else in that bike shop got the same card, but that doesn't really matter for this story. It is a very smart and cool business card / tool.



 

Book it

Although Facebook has the word book inside its name, it really wasn't anything along those lines until now. French mobile phone and internet provider Bouygues Télécom offered a 1,000 fans of their facebook page a book version of their personal facebook page. That gave them 16,000 fans in a hurry.



Now that is a faceBOOK

BAM

Very smart and simple piece of guerrilla marketing for the Toronto Academy of Karate. Some idiotic folks might have recommended all kinds of silly things including a youtube channel and related stuff, but why reach far when the answer (and the customer base) is so close.

95% ain't bad

How many parts of your car can be recycled, and what is the total percentage of your car that can find a new life after its original life? Volkswagen in Germany claims that the new VW Polo is 96% recyclable and came up with the nice guerrilla marketing idea to have a VW Polo recycling container next to other more common recycling ones.

Fliege, Fliege komm mal her

Tesa is well known for their various tapes, but they also make a fly net and a construction safety net makes a great guerrilla marketing tool for that product. Fliegengitter is the German word for fly net but clearly this net stops various other pesky insects too.

Agency: Jung von Matt



FREE isn't always good

There are very few things in life which are FREE, but many of us still hunt for those elusive free items. So what is wrong with a FREE lollipop? Nothing really, but in this case it turns out to be a little guerrilla marketing effort for Syphilis awareness. Once you unwrap that "lollipop" it turns out you got a condom and an in your face warning. Syphilis is actually FREE too, but Syphilis sucks.


 

Blurred Express Delivery

Art installations were placed in various locations in Jakarta, Indonesia to promote Express Delivery by UPS. Very nicely done indeed and hopefully this didn't cause too many folks to see their eye doctor for blurred vision.

New sponsor for Twitter error?

Since the whale error is such a reoccurring theme on Twitter, maybe Twitter should sell the oh so cute fail whale page to a sponsor. FedEx surely could deliver that whale and there are plenty of other sponsorship options here.

"We'll have XX packages and this whale delivered before Twitter is back up to speed"



Source: http://blog.guerrillacomm.com/

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