If you think you are too small to make a difference - try sleeping with a mosquito

Guerrilla marketing was invented as an unconventional method of promotions that relies on time, energy and imagination rather than a big marketing budget.

And sure the word Guerrilla comes from a form of war fare where one side of the war has far less military assets than the other. And as adverting is a war for market share, Guerrilla campaigns can help level the playing field.

The marketeer uses surprise as a key means of engaging. It's a way of breaking out of normal mind sets where people have developed immunity to the advertising message simply because to the medium eg TV radio or the press.

The consumer does not expect to see messages on the pavement, slide shows on the side of large building or chalk drawing which create optical illusions.

Guerrilla marketing reaches the parts other medium can't! The creativity of the future will not come from traditional marketing agencies but from Guerrilla practitioners ready to try ever new ways of communicating.

http://www.reversegraffiti.co.uk/Guerilla-Marketing-Services.html