Creative Marketing Techniques That Grab Your Attention

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Marketing techniques are constantly needed not just to create and establish a business but to sustain its growth. The attention span for today's generation is very short and is only growing shorter every day. In order to grab the attention of a potential customer, a business and its web site needs to have some creative marketing techniques embedded into it.

Today a horde of tried and tested marketing techniques exist on the web to take a small business places. But these techniques are being used by almost every one which clearly means there is nothing unique about them. So, how to stand apart and how to be exclusive? This is where creative marketing techniques or guerrilla marketing comes into the picture. Creative marketing calls for coming out with one-of-the-type ideas that have never been tried before. It is important to remember however that generating new marketing ideas alone is not enough; the ideas should create the necessary visibility to the business or web site being marketed.

Advertising in the real world (other than web marketing) - in scores of ways - is a certain way to gain the notice of the public. Local advertising can put a business or web site in the eyes and subsequently the minds of people. Displays at public places like malls, advertising through various media like newspapers, audio and visual media, short awareness campaigns/ meetings at schools, clubs, libraries, and music halls etc - this list is virtually endless.

Community exposure can be achieved by involvement in community efforts like conducting sports events, competitions and sponsoring public events that will attract people from all walks of the community. If a product/ web site being advertised is meant for kids, then a football competition for kids or a painting carnival for kids might be a great idea of bringing a great many kids together at one place. With this technique, the 'brand' name gets a trust worthy reputation.

Advertising by word-of-mouth is a cheap but effective marketing technique which can really pay off with just a touch of creativity. Displaying the web site name on your personal car, using bags and T-shirts with the business name designed on them, having cheer leaders at local events displaying accessories and clothes with the business name on them - are a few ways to market by word-of-mouth. Promotional give-aways can create a long-term impression on the minds of customers depending on the kind of things being given away as 'gifts'. Such items apart from being eye catchers should be ideally used every day, seen prominently when placed some where and be around for at least some time. They should carry the business name clearly. For instance, a music store could give away a CD storage case with the company name printed on it!

All the techniques discussed above are merely indicative under broad categories of marketing. Under each category, a spark of creativity can go a long way in making new ideas which in turn have a huge potential impact on boosting a business and sustaining the growth.